aesthetics

Communicating with the Senses: The Importance of Business Aesthetics

Communicating with the Senses:  The Importance of Business Aesthetics

Communication comes in many forms, the majority of it being non-verbal. Indeed, only seven percent of all communication is your choice of words, meaning 93 percent is some version of non-verbal interaction, such as body language, tone of voice, behavior, and color choices. With those figures, it's easy to see why non-verbal methods of communication have the most significant impact on how others view us. In a world that's full of these influential bits of media around every corner, it's no wonder businesses and individuals alike take special care to ensure the places they claim as their own are an accurate representation of who they wish to be. We all judge a book by its cover, even when we know it's not always the best illustration of what's inside. Therefore, we have to design our "cover" in a way that angles others to see us how we view ourselves.