building b2b relationships

Living the Dream: Courtney Bailey

Living the Dream: Courtney Bailey

Now that we’ve survived 2021 — even if barely — we have a new mantra at Giving Tree Farms: squeeze the sh*it out of those lemons. Thriving always has to be an option, so we’re making do with what we’ve got. Our lemonade may not be as sweet, but it’s still able to quench our thirst.

How to Identify Quality Cannabis (5 Tips)

How to Identify Quality Cannabis (5 Tips)

So, you’ve been wondering how to identify quality cannabis? The first thing to realize when it comes to top shelf cannabis is that it’s so much more than THC content (more on that later). So then, how can we find that “fire” cannabis? Here are 5 tips to consider when it comes to grading cannabis.

Vetting Clients for Terms

Vetting Clients for Terms

We know every business is different, each in its unique stage of growth and development. Because of this, we offer payment terms to our approved clients to make purchasing easier and more achievable. In order to provide this service to our buyers, we implement a business credit application that we ask applicable businesses to fill out before payment terms are extended. This process may come with a few questions that we hope to address in this reference article.

Communicating with the Senses: The Importance of Business Aesthetics

Communicating with the Senses:  The Importance of Business Aesthetics

Communication comes in many forms, the majority of it being non-verbal. Indeed, only seven percent of all communication is your choice of words, meaning 93 percent is some version of non-verbal interaction, such as body language, tone of voice, behavior, and color choices. With those figures, it's easy to see why non-verbal methods of communication have the most significant impact on how others view us. In a world that's full of these influential bits of media around every corner, it's no wonder businesses and individuals alike take special care to ensure the places they claim as their own are an accurate representation of who they wish to be. We all judge a book by its cover, even when we know it's not always the best illustration of what's inside. Therefore, we have to design our "cover" in a way that angles others to see us how we view ourselves.

How to Achieve Success in Cannabis Specific B2B Relationships

How to Achieve Success in Cannabis Specific B2B Relationships

Everyone in business knows professional relationships are important, but in the California cannabis industry, having your network is a must if you hope to achieve success. Perhaps one of the best ways to make these connections is at expos and local cannabis events. Here is a good resource to see what events may be happening around you, but even a location-specific Google search is sure to point you in the right direction. You’ll want to bring along any marketing material you have, your menu of available (or soon to be available) products, and lots of business cards to start building a sales pipeline. If the event allows, bring some samples of your product with you to make yourself stand out from the crowd.