transparency

Transparency: Why Is It Important to Both the Farmer & Buyer?

Transparency: Why Is It Important to Both the Farmer & Buyer?

When purchasing a product, many feel it's important to know where that product came from and how it was made. It's natural to care about the origin of your purchases because they affect our lives, whether directly, like through consuming food we buy, or indirectly, like how our dollars are applied to the business, its employees, and its production process. We care about transparency because it connects us to the source of what we've purchased. It puts an understanding of creation and highlights the efforts taken to make the product into the finished good we hold in our hands. Craft cannabis is no different, and Giving Tree Farms embraces transparency as one of our core values.